The right way to increase your CR 4 occasions on Valentine’s Day utilizing gamification — Stripo case — Stripo.e mail

On the eve of Valentine’s Day, not solely {couples} in love are racking their brains over items for one another, however entrepreneurs have a headache within the technique of arising with e mail campaigns. This vacation, e mail entrepreneurs not solely wish to congratulate their viewers on this vacation but additionally promote their providers in a particular approach.

We in Stripo additionally thought for a very long time about the way to diversify the e-mail e-newsletter on today and got here to the conclusion that gamification guidelines the present. And the outcomes of the gamified Valentine’s Day e mail have been spectacular. On this article, we’re going to take a look at our personal expertise with e mail gamification for Valentine’s Day.


We determined to organize totally for this vacation and create a extremely memorable e mail with an AMP sport inside. Nonetheless, along with stunning our viewers, our objective was to:

  • check the influence of gamification on our personal e mail newsletters;
  • enhance OR, CR, and CTR of our e-newsletter;
  • grant our viewers promo codes for the Annual plan improve;
  • encourage individuals to delve deeper into the subject of gamification by downloading our gamification eBook and enrolling in an online Academy to learn to create gamified emails.

After an extended brainstorm to seek out an concept for a future e mail sport, we settled on a puzzle sport as a result of:

  • sport design for this type of sport is kind of easy;
  • the sport is not going to take a lot time for the recipients, which in idea, ought to enhance the completion charge;
  • the sport has easy guidelines that everybody can simply perceive.

The sport

So, we’re pleased to point out you our AMP e mail sport for Valentine’s Day. This can be a puzzle the place you should search for phrases among the many letters. The foundations are fairly easy. It is advisable to discover 3 phrases of letters vertically or horizontally associated to e mail advertising, e mail templates, and Stripo with a view to discover out what sort of cupid you might be. The letters you select develop into crimson once you click on on them. As soon as you discover all of the phrases, you should click on on the “Decide” button with a view to verify if the proper phrases are discovered.

Game for Valentine's Day

If all of the phrases are right, you will notice an artwork with a cupid and a proof of which cupid you might be. Nonetheless, that is not all. Along with attention-grabbing info, the recipient additionally receives a promo code for a 20% low cost on the annual Stripo plan improve. If phrases are incorrect — nothing will occur and you’ll strive once more.

Game Reward

It will appear that that is the tip of the sport, you’ll be able to shut the e-mail. Nonetheless, we have now additionally added particular buttons that will probably be helpful for recipients who wish to get a greater understanding of AMP and create e mail video games. The recipient can simply obtain our gamification eBook and enroll in our Academy, the place Stripo professionals will educate the way to create the identical e mail video games for newsletters.

Useful Links

If you wish to mess around with this e mail, we offer you a hyperlink to its internet model. Moreover that, in our eBook, we talked about different gamification experiences and puzzles in emails. If you would like helpful insights — we advise you to learn.

The outcomes

It will be a criminal offense to make such an exquisite gamified e mail and never measure its effectiveness. After the vacation e-newsletter, we have been pleasantly shocked by its outcomes:

  • OR was 37.5%;
  • Click on Charge reached 4.2%;
  • CTR was 11.1%.

And these are glorious indicators as a result of the common efficiency of non-gamified emails is often:

  • OR is about 23%-25%;
  • CR is roughly 0.5%;
  • CTR is round 1.1%.

Nonetheless, these aren’t the one outcomes we wish to share. We additionally wished to distribute our eBook and invite individuals to take our e mail creation Academy in Stripo, and the outcomes have been:

  • our eBook has been downloaded 29 occasions;
  • greater than 40 registrations within the Academy;
  • as a pleasant bonus, we received 3 natural critiques on Stripo.

Wrapping up

As you’ll be able to see, our gamified e-newsletter was successful. We not solely offered our viewers with an thrilling sport but additionally invited them to delve into the subject of gamification and learn to create the identical impactful e mail video games for their very own campaigns. And we additionally invite you to attempt to construct one thing comparable in Stripo.

Create your individual AMP sport with Stripo