suggestions and examples — Stripo.e-mail

Some of the important and difficult features of working a enterprise is establishing a dependable and private connection between manufacturers and shoppers. Current prospects’ feedbacks encourage new customers to strive your services or products. At this second, your e-mail advertising and marketing technique shall incorporate user-generated content material (UGC).

Let’s take a deep dive into the user-generated content material e-mail campaigns with Stripo.

What’s user-generated content material?

Consumer-generated content material refers to any content material associated to your organization, corresponding to pictures, movies, textual content, or audio created by shoppers. It could possibly embrace social media posts, podcasts, opinions, and consumer testimonials on totally different boards and different related platforms. As a substitute of simply the model selling itself, encourage your prospects to create content material on your product, companies, or firm tradition to gather user-generated content material on your future e-mail campaigns.

Email Example for Content Marketer with Visual Content

(Supply: E mail from Ilia Magnificence)

Why it’s best to incorporate UGC into your e-mail advertising and marketing campaigns

Consumer-generated content material might be an efficient instrument for personalizing e-mail campaigns. You’ll be able to simply enhance your conversion charges by accumulating high-quality content material out of your prospects’ social media channels. After which, utilizing UGC, create a digital advertising and marketing marketing campaign that represents the corporate’s preferable goal audiences.


  • Construct belief in your model

Consumer-generated content material is your social proof. It has not too long ago turn out to be commonplace for shoppers to analysis a product, firm, or service earlier than buying. And yeah, the testimonials they learn impression their remaining buying choice. Because of this, by incorporating user-generated content material into your web site and e-mail campaigns, you show to your prospects that you’re a real and dependable model.

Nevertheless, be cautious as a result of faux opinions might be terrible for your small business. Exhibit influencer content material to your subscribers via e-mail advertising and marketing campaigns to spice up the patron belief index.

Email Example for Higher Trust

(Supply: Really Good Emails)


  • Profit from a cheap resolution

Content material impacts all of your advertising and marketing channels, out of your web site to media platforms to your gross sales channels, no matter your small business kind. The objective of integrating user-generated content material into your advertising and marketing technique is to scale back time, construct belief, and encourage extra shoppers to create branded content material through movies and pics of your product, in addition to encourage customers from public buyer opinions.

If you wish to obtain extra high-quality content material, it’s best to provide some items in alternate. Principally, it is freed from cost to ask your actual shoppers for any product analysis. Moreover, it’s common for purchasers to brag about their new purchases to their followers. Nevertheless, it’s inexpensive than creating skilled content material from scratch. Because of this, you place in much less advertising and marketing efforts however obtain larger conversion charges.

Buyer or employee-generated content material might be cost-effective whereas additionally rising ROI. In flip, conversion fee and ROI go hand-in-hand. You’ll extra doubtless get extra purchases with extra customers concerned in your marketing campaign.

Furthermore, as UGC might be produced in massive quantities without charge, it has to scale back your advertising and marketing spend. And it logically follows that for those who spend nearly nothing on content material advertising and marketing as a result of shoppers create it for you however nonetheless shut gross sales, your ROI will shoot via the roof.

Consumer-generated content material statistics you must know

Listed here are some statistics to encourage you to include UGC into your e-mail advertising and marketing technique:

  • as per 93% of entrepreneurs, consumer-generated content material outperformed branded content material (Hootsuite);

  • 42% of Individuals depend on the opinions of different folks whereas making buying selections (Nielsen);

  • based mostly on the 2022 Statista World Shopper Survey, almost half of the respondents mentioned they normally study fascinating merchandise from associates and acquaintances (Statista);

  • in accordance with the 2022 statistics, merely having UGC on product pages will increase guests’ conversion by 8.5%, and interacting with user-generated imagery will increase conversion by 106.3% (Power Reviews);

  • in 2021, almost 70% of web shoppers learn from one to 6 buyer opinions earlier than deciding whether or not or to not buy a product (Statista).

One of the best methods to include user-generated content material into your e-mail advertising and marketing technique

The variety of on-line shoppers grows every day, and this development will doubtless proceed. So, listed below are the perfect methods to include UGC into future e-mail campaigns:


  • Add testimonials and opinions to your emails

Testimonials are meant to be user-generated content material as properly. Real human suggestions is extra more likely to be believed by potential prospects than industrial ads. At this level, you may ask your present prospects to guage their earlier purchases so to use them to make suggestions to prospects.

It helps the client’s decision-making course of in the event that they see a optimistic response to the services or products they need to purchase.

Add Testimonials and Reviews to Your Emails

(Supply: Stripo template)


  • Exhibit your prospects’ photographs

After conducting in depth analysis and receiving permission to make use of buyer photographs in your web site or social media platforms, you must publish this user-generated content material and body it in some heartfelt story on your e-mail advertising and marketing. Make this content material private, real, and interesting. With visible inspiration, your prospects may have confidence in your model. Any every day routine tales about your product utilization adopted by an genuine image will positively impression most prospects.

Encourage extra prospects to submit photographs of your service or product by offering presents or particular offers for his or her content material.

Email Example for Repeat Customers

(Supply: Really Good Emails)

Tips on how to accumulate user-generated content material


  • Run a hashtag contest on social media

Gather user-generated content material by implementing a singular branded hashtag. Hashtag campaigns are nice for corporations as they’ve excessive engagement on platforms like TikTok, Instagram, Twitter, and YouTube. Tons of views, likes, and reposts very quickly that can assist you enhance conversion charges and produce group content material. Get your potential prospects engaged within the hashtag marketing campaign by providing wonderful prizes for the preferred or inventive content material.


  • Ask for a evaluation in a post-purchase e-mail

A testimonial is extra credible as a result of it represents the unbiased opinions of others. So, why not ask your shoppers to supply suggestions on their newest purchases? Your evaluation request may seem like an open type or a fast survey.

Email Example to Collect User-Generated Content

(Supply: Stripo template)

A post-purchase e-mail template can even direct your shoppers to the web site, doubtlessly resulting in repeat purchases. Because of this, it’s best to incorporate a suggestions type into your e-mail advertising and marketing as part of UGC campaigns.


  • Enable prospects to go away opinions in your web site

Happy prospects’ optimistic opinions are part of your content material technique. We suggest you make the “Critiques” part in your web site. It’ll allow you to produce new user-generated content material for e-mail advertising and marketing.


  • Add AMP varieties to your emails to collect buyer testimonials

AMP varieties are a wonderful instrument on your e-mail advertising and marketing technique. It is even simpler with Stripo prebuilt templates! Ask about your buyer expertise instantly within the e-mail.

Email Marketing Template to Get Reviews for Brands

(Supply: Stripo template)

Observe these straightforward steps to let customers fee you in emails:

  • insert a one or two-column construction into your template. It is determined by your analysis fee: if you wish to use 5 stars, you want just one column; for ten factors, you’ll require two columns;

Guide on Creating an Email with a Rating

  • make a brand new Information Service and duplicate its URL;

  • click on the “AMP HTML” icon to open the code;

  • take away the block’s content material and change it with the next script (the ranking code);

How to Make a Review Email

  • optionally, you may add an prolonged suggestions space.

Working with Code to Build a Review Email

To simplify this course of, it’s possible you’ll use prebuilt AMP survey modules. Select the “Pre-built” tab within the “Modules” part, then click on the “Filter” icon to view ONLY the NPS AMP Modules. Choose your favourite one, insert it into your template, and customise the module to fulfill your wants.

Using Prebuilt Modules _ Stripo

Please verify this weblog publish for those who require an entire information.

Accumulating user-generated content material as a part of your e-mail advertising and marketing technique shall be simpler with APM varieties.

Keep in mind to ask for permission earlier than sharing UGC

Any user-generated content material should be formally authorised by the client who made it. Therefore, bear in mind to say within the post-purchase e-mail that any suggestions or UGC content material could also be used within the opened sources.

Wrapping up

Including user-generated content material to your e-mail advertising and marketing technique is kind of affordable as of late. Create personalised emails with visible content material by accumulating UGC pictures, movies, and opinions from present shoppers. Increase your advertising and marketing campaigns with extra gross sales, ROI, and CTR at nearly no value. And final however not least, create a reliable model group!

Stripo will gladly help you with e-mail constructing for user-generated content material assortment ;).

Add user-generated content material to your emails with Stripo