At the present time in search advertising and marketing historical past: January 2

In 2012, Google – a search engine identified for preventing towards paid hyperlinks and “skinny” content material – gave the impression to be behind a marketing campaign that generated each on behalf of its Chrome browser.

A seek for [This post is sponsored by Google] returned greater than 400 pages, written apparently as a part of a Google advertising and marketing marketing campaign:

Google? Shopping for hyperlinks? It certain regarded prefer it:

It was additionally hypocritical as a result of Google was paying to supply the identical sort of rubbish that its Panda Replace was designed to penalize.

What was Google pondering? This was only the start of the story. See Search Engine Land’s follow-up tales:


Table of Contents

Additionally on at the present time 


On-line tax-filing providers can not disguise free providers from Google Search outcomes

2020: The IRS revised its Free File settlement with on-line tax return software program suppliers, requiring them to permit their Free File touchdown pages to be listed by serps and backing out of its pledge to not enter the e-file providers market.


The massive PPC shifts of 2019 that can form how we market in 2020

2020: Automation, full-funnel campaigns, shoppable adverts and privacy-fueled paid search modifications in 2019.

What makes folks click on on search adverts?

2020: Did folks click on on a paid search advert as a result of it answered a search question, talked about a well-known model, was listed above different search outcomes, or had a compelling title, description, or picture? Survey says…


Bing Advertisements provides businesses probability at prizes for accreditation, new accounts, extra

2019: The sweepstakes supplied incentive for businesses to extend their participation with Bing Advertisements.


Google’s Mueller spent New Yr’s serving to SEOs sort out hacked content material, gradual web site points

2019: John Mueller, a Google webmaster tendencies analyst, spent a portion of his New Yr’s break responding to considerations and questions round Google search-related points. Right here’s what stored him occupied.


Google emphasizes ‘Message this enterprise’ in new native search take a look at

2019: Google was testing a much bigger push for the messaging choice throughout the native panel, through the use of a bigger message button.


Google search checks new interface for film, TV present streaming choices

2019: Google was testing a change within the search outcomes for film and TV present streaming choices, including extra streaming suppliers and choices.


There’s nothing stopping local weather change deniers from utilizing Google AdWords

2018: Advertisers didn’t should do something particular or out of the peculiar to get Google’s algorithms to show their adverts. It wouldn’t be till 2021 that Google prohibited advertisers from operating adverts or monetizing content material that contradicted scientific consensus on local weather change.


Report: Amazon in discussions with client manufacturers about adverts on Alexa [company denies it]

2018: Amazon was reportedly in talks with a number of massive client product firms, reminiscent of Procter & Gamble, about promoting and sponsorship alternatives by Alexa and voice search. Nonetheless, Amazon denied the story, saying it had no plans to introduce adverts on Alexa.


New search high quality raters pointers for Google Assistant and voice search evaluations

2018: Just like the online search high quality pointers, raters evaluated voice responses from Google Assistant for info satisfaction, size, formulation and elocution.


Yahoo Search Again On-line After 4+ Hour Outage; Bing Went Down Earlier Friday

2015: The outage to Yahoo’s devoted search website lasted greater than 4 hours.


Search In Pics: Google Winter Trip, Boot Loops Cereal & Penguin Appetizers

2015: What folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.


Rumor: Apple Might Purchase Crowdsourced Mapping App Waze

2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and site visitors app. However Google did later in 2013, for $1.3 billion. 


Report: Google Antitrust Settlement Coming Tomorrow, Opponents Annoyed With FTC

2013: Google agreed to alter some enterprise practices and settle allegations it misused patents to thwart smartphone rivals.


Larry Web page named “CEO Of The Yr”

2012: Why? As a result of Web page “reorganized the corporate’s administration construction, redesigned the face of the corporate’s merchandise and pushed ahead with a multibillion-dollar deal to accumulate a cellphone manufacturing outfit.


Google Launches US Election Hub Web site

2012: It was much like the Google Information “Elections” part, however with completely different filtering choices on information content material and added information associated to this yr’s campaigns.


Activate The “Bells and Whistles” On Google’s iPhone Cellular App

2009: Shock! Google’s iPhone app had a number of further hidden choices within the Settings tab.


Report: Android OS Coming To Netbooks

2009: An Android OS netbook by 2010? Might or not it’s? Nicely, truly, it didn’t even take that lengthy, as Acer-produced netbooks had been shipped beginning in Q3 of 2009. (Dell was additionally taking a look at Android for netbook OS.) Oh, what was a netbook? A smaller-than-typical laptop computer laptop (R.I.P, 2007-2013).


Google’s Algorithm Awarding New Pages?

2008: Google gave the impression to be displaying a bit an excessive amount of like to new or very latest pages listed by Google, rating these pages extraordinarily nicely for queries.


2008: A Beijing appeals court docket upheld a choice that Baidu was not responsible of property rights infringement for displaying hyperlinks to web sites providing unlawful music downloads.


WhatsOpen Goals To Disseminate Native Enterprise Hours Information Throughout Platforms

2008: The “social search engine” launched its public beta and gave the impression to be a “function” moderately than a completely developed new native idea.


Google To Make Stronger Effort With Running a blog & Communication In 2007?

2007: Matt Cutts referred to as for Google to have extra folks running a blog and monitoring communities desirous about their merchandise.


Extra Google Q&A Spam

2007: Google Q&A spam was noticed for a search on [how tall is paris]. The outcomes led to an grownup website.


YouTube’s “Content material Identification System” Delay Might Damage Google’s Plans

2007: An anticipated software program launch by YouTube to crack down on pirated movies with a “content material identification system” software program was delayed.


SMBs, Paid Search And Self-Service

2007: The query was: what number of SMBs will join immediately for paid search and what number of should be acquired by a “push” channel (native gross sales pressure)? Some had been satisfied {that a} gross sales pressure is totally essential for Google, Yahoo and Microsoft to accumulate any significant penetration within the SMB market.


Google’s Manhattan Workplace Enticing & Inviting

2007: Translating the Googleplex Mountain View workplace firm tradition to New York gave the impression to be figuring out simply fantastic.


Google Patches Critical Gmail Contacts Bug

2007: A critical bug was mounted in Google’s Gmail. It allowed web sites to retrieve a consumer’s Gmail contact listing by a JavaScript loophole. 


Search Engine Land Stats: 2007, In Evaluation

2008: Some key stats reveal how Search Engine Land had grown over the previous calendar yr.


Finest | prime | hottest Search Engine Land tales of the yr

Early January is an efficient time to take a remaining look again at the preferred tales from the previous yr. Try what tales earned probably the most pageviews and social love in prior years:


Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land. 


< January 1 | Search Advertising and marketing Historical past | January 3 >


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Concerning the writer

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.