50% of product searches begin on Amazon

Amazon continues to be the preferred place to begin for internet buyers with one exception – Gen Z, in keeping with a brand new survey.

Why we care. Almost all customers analysis purchases on-line and rely closely on scores and evaluations. So it stays completely essential to be seen on any related platforms at moments when customers are researching and buying merchandise.

By the numbers. Right here’s the place respondents mentioned they begin looking out when buying on-line:

  • Amazon: 50%
  • Google: 31.5%
  • Retail or manufacturers web sites: 14%
  • Opinions web sites: 2%
  • Social media: 2%

However. For Era Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was additionally the more than likely group to start out their buying journey on social media (5%).

Opinions and scores. Opinions and scores could make or break a sale greater than some other issue, together with product worth, free delivery, free returns and exchanges, and extra.

Total, 77% of respondents mentioned they particularly search out web sites with evaluations – and this quantity was even greater for Gen Z (87%) and millennials (81%).

  • Scores with out accompanying evaluations are thought of untrustworthy by 56% of survey respondents.

The place individuals learn evaluations and scores:

  • Amazon: 94%
  • Retail web sites (e.g., Goal, Walmart): 91%
  • Serps: 70%
  • Model web sites (the model that manufactures the product: 68%
  • Unbiased overview websites: 40%

Consumer-generated images and movies achieve worth. Sixty p.c of customers checked out user-generated photos or movies when studying about new merchandise. 

  • 77% of respondents mentioned they belief buyer images and movies.
  • 53% mentioned user-generated images and movies from earlier prospects impacted their choice whether or not to buy a product.

Google (and search). 56% of customers take into account search outcomes (on Google and different engines like google) when making buy selections. Additionally:

  • 63% of respondents mentioned they use search engine outcomes to find out about merchandise they haven’t bought earlier than.
  • 50% mentioned they belief search engine outcomes when making a purchase order choice.

Backside line. Amazon continues to be the go-to product search engine for customers. And scores and evaluations are king.

Concerning the survey. PowerReviews surveyed 8,153 U.S. customers in March 2023. It skewed closely towards millennials, who made up 53% of respondents, adopted by Gen X (29%); Child Boomers (10%) and Gen Z (8%). You possibly can be taught extra within the full outcomes from PowerReviews: Survey: The Ever-Growing Power of Reviews (2023 Edition).