31 greatest e-mail advertising and marketing instruments for small companies — Stripo.e-mail

Electronic mail advertising and marketing is among the simplest advertising and marketing channels. It helps you construct and keep communication with prospects.

Under, I’ll study the most effective e-mail advertising and marketing instruments that can increase your productiveness and the effectiveness of your e-mail campaigns.

Process administration software program

These are the companies that assist your organization construct systemic interplay inside the crew, and simplify process scheduling and work group processes, together with e-mail newsletters.

1. Asana 

This e-mail advertising and marketing software program is offered on smartphones and PCs. With it, you may simply arrange your time and handle tasks in groups.

Key options:

• prioritizing duties for every crew member;
• the flexibility to handle overlapping and dependent duties;
• handy boards displaying the progress of a selected process.

2. Notion 

This can be a cloud service that means that you can simply handle your workflow. Once you open the applying, you see a web page much like the one from an actual pocket book. This e-mail advertising and marketing software program could be helpful for individuals who work individually or on a crew.

Key options:

• including to the doc virtually something: video, audio, tables, codes, and lots of extra;
• accumulating in a single place all info associated to the duty;
• storage of databases and tables.

3. TMetric

With this instrument, it is possible for you to to log the hours you spend engaged on duties and tasks, observe your productiveness, and maintain a superb work–life steadiness.

Key options:

• monitoring time with the timer or including it manually;
• user-friendly choices for managing tasks and duties; 
• billing and invoicing based mostly on tracked time and bills;
• detailed and clear reporting for any time vary.

4. Chanty

A crew collaboration tool that integrates with the next third-party apps: Trello, Asana, Zapier, Google Drive, Dropbox, Onedrive, Github, Gitlab, Bitbucket, Mailchimp, Giphy, and different apps.

Key options:

• limitless message historical past;
• audio and video calls;
• process administration with a Kanban board.

Picture modifying instruments

Ugh, these moments whenever you discover/create a pleasant picture that simply doesn’t match proper due to its dimension, form, or no matter else. On this case, you want a photograph editor.

We’re not going to speak about such “celebrities” as Adobe Photoshop or Paint, which you undoubtedly learn about.

So let’s speak about free e-mail advertising and marketing instruments.

5. Jira

Jira is a undertaking administration software program instrument developed by Atlassian. Jira is usually utilized in firms to create an inventory of duties, observe the general progress of the crew, and resolve points that come up alongside the way in which. The appliance is constructed on the rules of Kanban and Scrum boards, a long-standing apply for organizing duties.

Key options:

• Kanban and Scrum Board;
• documentation, protocols, and different paperwork could be maintained utilizing Confluence;
• user-friendly reporting;
• assist for integrations with many growth instruments and different companies.

The Ukrainian cell communications large Kyivstar, which is our consumer, speaks positively about using Jira of their automated workflows.

“The entire crew works by way of Jira, the place there’s a separate board on which we write all of the duties associated completely to e-mail advertising and marketing. This can be a confirmed course of with particular steps:

• as soon as per week, on the weekly assembly, all plans and duties for the week are mentioned, together with what outcomes we need to get and what’s going to occur through the week;
• pressing unplanned duties are recorded within the Targets and Key Outcomes desk, which retains observe of all duties achieved with hyperlinks to Jira.”

6. Microsoft Teams

Microsoft Groups is a part of the Workplace 365 suite and is offered by way of a company subscription. It’s the true hub of teamwork, constructed for communication, bringing e-mail entrepreneurs and companions collectively, and consists of the instruments groups must collaborate productively. Microsoft Groups means that you can arrange chat by dialog so that each one crew members are concerned in communication and keep up to date with all of the information.

Key options:

• groups and channels;
• chat perform;
• doc storage in SharePoint;
• on-line video calling and display screen sharing.

7. Google Calendar

The identify of this e-mail advertising and marketing software program speaks for itself. Google Calendar means that you can rapidly arrange a gathering or occasion, in addition to arrange occasion reminders, so you may at all times be within the learn about what’s subsequent.

Key options:

• contact lists;
• alerts and notifications about upcoming occasions;
• availability administration;
• calendar sync throughout all of your gadgets to which the account is linked.

Electronic mail design instruments

Ugh, these moments whenever you discover/create a pleasant picture that simply doesn’t match proper due to its dimension, form, or no matter else. On this case, you want a photograph editor.

We’re not going to speak about such “celebrities” as Adobe Photoshop or Paint, which you undoubtedly learn about.

So let’s speak about free e-mail advertising and marketing instruments.

8. Figma

Figma is a web-based collaborative editor. You may create web site prototypes, utility interfaces, varied layouts, and e-mail designs and talk about edits with colleagues in actual time. Figma is the proper e-mail advertising and marketing software program for each designers and e-mail entrepreneurs, in addition to managers and builders.

Key options:

• the flexibility to work each within the browser and in a full-fledged desktop utility;
• can work with vector graphics;
• purposeful customization with plugins;
• collaborative modifying.

The corporate Omnicore, which we not too long ago interviewed, makes use of Figma in its workflows and speaks very positively about this advertising and marketing instrument.

“Figma is best and extra handy than Photoshop. We use it to design e-mail templates and even particular person banners.”

And as a last contact, we’ve got a little bit perception for you. Figma will quickly be built-in with Stripo. Sure, you learn every part proper. We’re actively engaged on making e-mail design layouts and transferring them on to the Stripo superior e-mail editor rapidly and simply. Keep tuned for extra to come back.

9. Canva 

Canva is among the hottest graphic editors. It will likely be helpful each for e-mail entrepreneurs which might be new to the design work and for individuals who are already skilled in it.

Key options:

• a lot of templates for numerous banner codecs;
• the flexibility to edit and add varied components to prebuilt templates;
• templates are grouped by subjects like structure, promoting, funds, and lots of others.

Necessary to notice:

Proper now, Stripo and Canva are engaged on the mixing collectively. Because of this quickly it is possible for you to to export banners from Canva on to your Stripo account.

Within the meantime, you may create stylish, multi-layered banners by utilizing our Banner block.

10. Crello 

This e-mail advertising and marketing software program means that you can create actually cool banners, and it solely takes a couple of minutes to determine it out. As well as, this service, just like the earlier one, supplies free entry to its gallery of pre-built e-mail templates, fonts, animations, and inventory images.

Key options:

• entry to over 150 million pictures, movies, and different recordsdata due to the mixing with Depositphotos;
• handy instruments for introducing edits and altering ready-made layouts.

Necessary to notice:

Crello and Canva are two very comparable companies, each in interface and in options.

However listed below are 2 predominant variations:

• Canva affords extra interactive components comparable to buttons, charts, and uncommon designs from the Getty library;
• a Crello Professional subscription will price you $9.99 / mo, whereas a month in Canva Professional will price you $12.99.

11. PicMonkey

An efficient assistant to develop your individual distinctive banner. The complete performance of the e-mail advertising and marketing software program is offered within the browser however on smartphones — solely a simplified model.

Key options:

• a adequate variety of fonts, templates, and picture frames;
• ready-made layouts for any social media;
• integration with OneDrive and Dropbox.

12. Stripo e-mail design platform

An intuitive and easy, however on the identical time versatile e-mail editor that means that you can pace up the method of making emails of any complexity and simply ship the created e-mail templates to an enormous variety of fashionable ESPs. Apart from that, Stripo has all kinds of instruments for cell optimization, which all e-mail builders ought to have as many individuals examine their emails on cell.

Key options:

• any design aspect could be created as a module and saved in a library for additional use; 
• user-friendly e-mail creation with drag-n-drop e-mail editor; 
• HTML code editor for superior e-mail design wants;
• integration with 70+ ESPs for seamless e-mail template transferring.

13. Icons8

That is, form of, a common instrument. Through the use of it, you construct banners, design social media icons, edit images, and so forth.

Key options:

• over 180K icons in 35+ kinds;
• Lunacy, a next-gen graphic editor for skilled design;
• free background remover;
• Good Upscaler for picture enhancement;
• royalty-free music.

14. Model Tips by Stripo

This performance helps you create emails within the company model, adhering to your shade palette and fonts, no matter who builds emails for you.

You may select any e-mail/ template you want.

Key options:

Inside a minute, based mostly on a template/e-mail message of your selection, we create a file with:

• all of your model identification, together with brand and favicon;

• e-mail design kinds, i.e. colours, font dimension and kind, buttons, headings, and extra.

15. Awesome screenshot

This can be a two-in-one instrument, because it allow you to take screenshots and report your display screen.

Taking screenshots

You spotlight a obligatory web page space (or your entire web page), then draw or write notes on it earlier than saving. You may even “blur” a sure space of the screenshot.

That’s, you do not want any extra purposes or instruments to work with screenshots. Add textual content or numbers to the ensuing pictures if obligatory. 

Key options:

• permits taking screenshots after delay;
• permits taking screenshots of complete pages;
• helps with constructing directions;
• you may add your individual pictures to “annotate” them.

Taking movies

This e-mail advertising and marketing instrument means that you can report your display screen when you’re working to clarify something clearly, and you’ll add your voice and report your digital camera, even with a free account. That is simply good for directions.

Key options:

• potential to report each digital camera and display screen;
• instantaneous sharing;
• storage of your gadgets.

Electronic mail advertising and marketing instruments for working with texts, together with spell checkers

Spelling errors can break even the nicest design. So don’t hesitate to make use of these e-mail marketing campaign instruments to double-check all these tough phrases.

16. Google Docs

It’s an workplace suite and essentially the most fundamental e-mail advertising and marketing instrument developed by Google that helps customers create and edit paperwork, spreadsheets, and shows within the cloud. It’s a part of the Google Workspace workplace suite, together with Google Sheets and Google Slides.

Key options:

• wide selection of textual content formatting choices;
• spelling and grammar checker;
• collaboration on paperwork and entry ranges;
• doc model historical past.

17. Grammarly

Bear in mind this e-mail advertising and marketing software program can also be out there as an extension for varied browsers — Safari, Firefox, and Chrome — that simplifies the copywriter’s life, not less than in my case.

Key options:

• checks every part you write in your browser, social media posts, product critiques, articles, and so forth.;
• a handy pop-up window when the service notices an error in your textual content;
• affords plenty of error correction choices;
• identifies the tone of your message. 

18. Phrasee

The usual capabilities of the service embody assist with selecting completely different topic strains for an e-mail and proposals for bettering it.

Key options:

• simplifies the marketer’s workflow;
• helps with constructing a technique for sending PUSH notifications;
• builds a method of communication with prospects by optimizing the model language.

19. LanguageTool

LanguageTool is a free and open-source on-line proofreading service for English, Spanish, and 30 different languages. It immediately checks the textual content for errors and suggests an answer relying on the context.

Key options:

• simplifies the e-mail marketer’s workflow;
• helps with constructing a technique for sending PUSH notifications;
• builds a method of communication with prospects by optimizing the model language.

Video creation instruments

Generally there’s a designer on the workers who helps you draw photos and a videographer who creates the required movies on your newsletters.

And typically you must do it by your self. After which once more, our record of instruments for e-mail advertising and marketing turns out to be useful.

20. Veed.io

Veed.io helps you each create movies from scratch and edit current ones.

Key options:

• add pictures to current movies;
• add subtitles;
• apply varied results to movies.

21. Vidyard

This small enterprise e-mail advertising and marketing instrument is famend for permitting you to create customized movies. And this, in response to Vidyard, will increase conversion by 5 instances.

Key options:

• analytics of your movies;
• video internet hosting;
• video personalization.

22. Ezgif

Ezgif means that you can convert animations to movies. And vice versa. Sure, it is actually easy: all you must do is add the file.

Key options:

• video cropping;
• file changing;
• altering colours and frames;
• if obligatory — compression of video and animations;
• you may add textual content to the video.

23. Giphy

A preferred service to create animations. Additionally, one can find an enormous variety of ready-made GIF pictures that you should utilize in your actions or simply get impressed when creating your individual GIF.

Key options:

• rapidly and conveniently convert your photos to GIF format;
• a panel the place you may apply varied inscriptions, stickers, filters, and extra;
• changing video recordsdata by importing them in MP4 / MOV codecs or by pasting a video hyperlink from the community (for instance, from Youtube).

24. Makeagif

Makeagif means that you can convert any video to GIF. Obtain movies from YouTube or Fb or simply paste hyperlinks. In the event you want an animation of below 10 seconds, you should utilize the service at no cost.

Key options:

• no must obtain movies, simply paste the hyperlink;
• you select which a part of the video to transform;
• changing to HD format (for premium accounts).

Electronic mail testing instruments

We strongly advocate that you simply preview e-mail advertising and marketing campaigns earlier than sending them. Examine the proper show for all attainable gadgets and e-mail purchasers in order that your e-mail advertising and marketing efforts will not go down the drain.

25. Email on Acid

Electronic mail on Acid exhibits screenshots of emails on greater than 90 gadgets and e-mail purchasers. This provides you the chance to take a look at emails by way of the eyes of a consumer.

Key options:

• they examine your e-mail on 1 600 machines (spectacular!);
• you will notice screenshots of the e-mail on about 70 completely different gadgets and e-mail purchasers.

The examine is carried out for desktop and cell gadgets, in addition to net purposes.

These companies solely examine HTML emails, their static model. Interactive, AMP, and dynamic content material can’t be examined with them.

Necessary to notice:

Electronic mail on Acid is built-in with Stripo.

Now you may examine your emails proper in Stripo with out leaving the editor.

26. Mail-tester 

A easy service for checking your message for stepping into the “Spam” folder. Ship your e-mail to the deal with indicated on the principle web page of the location, and inside just a few seconds, you’ll obtain detailed details about errors.

Key options:

• by registering, you may examine as much as 20 emails per day;
• the service checks the six factors of e-mail manufacturing — from evaluating the textual content, picture, and HTML structure to the presence of damaged hyperlinks and server authentication;
• shops a historical past of earlier assessments of your emails.

27. MxToolBox 

The service checks your DNS and your complete area for errors and performs a whole evaluation.

Key options:

• 15 completely different units that examine DNS settings with their configuration;
• supplies a immediate response to net server issues, checking and trying to find errors happens each 5 minutes;
• shows warnings relating to your area by checking over 100 blacklists.

28. Mailchimp

Trusted by thousands and thousands of individuals for his or her e-mail campaigns, Mailchimp is a good selection if it’s essential to check your emails. It has many A/B testing e-mail advertising and marketing options to optimize your campaigns for optimum conversions. 

Key options:

• detailed e-mail efficiency monitoring;
• A/B testing of topic strains, from names, ship time, and far more;
• contact lists segmentation for higher testing.

This can be a nice set of e-mail advertising and marketing options for Mailchimp, which is the most effective e-mail advertising and marketing instrument for e-mail testing. Nevertheless, If you wish to study extra about A/B testing and uncover greatest practices and pitfalls to keep away from, take a look at our devoted article.

Electronic mail verification instruments

After all, now that we use Double Decide-In, i.e. you ship the consumer an e-mail with a request to substantiate the subscription/registration, the chance that an incorrect e-mail deal with shall be present in your contact database is considerably lowered. Nevertheless, if the database is collected manually offline, errors are nonetheless inevitable.

And exactly so as to not ship emails to non-existent e-mail addresses, it’s essential to examine/clear the contact base.

29. NeverBounce

It is among the hottest platforms. It was initially created as an inside instrument.

Key options:

• chance of a single deal with examine, as a substitute of not a complete pool of addresses;
• verification of addresses in real-time. That’s, checking the deal with on the time of registration on the location;
• integration with websites by way of purposes.

Instruments for constructing AMP emails

AMP content material, which is also called dynamic, will increase the conversion of e-mail advertising and marketing campaigns. Now we have already lined the stats of AMP emails on our weblog.

However only some firms are prepared to begin working with AMP emails, as this often requires deep technical expertise. That is why we at Stripo are aimed to supply a helpful, helpful e-mail advertising and marketing service for constructing AMP emails.

30. Drag-n-drop AMP blocks

The Stripo e-mail design platform supplies 3 AMP blocks:

Key options:

• doesn’t require any coding expertise;
• considerably saves money and time spent on AMP e-mail manufacturing.

31. Knowledge Service and Knowledge Supply

To construct emails with real-time and dynamic content material or a capability to gather suggestions from customers straight within the e-mail it’s essential to join the latter both with the information storage or with the information supply. Generally with each.

Stripo supplies:

1. Knowledge Supply — content material is pulled straight into emails with out your direct participation. Used for real-time content material in emails.
2. Knowledge Service — customers’ responses out of your kinds are saved in it.

Key options:

• you needn’t create sources and storage manually. Additionally, no assist out of your builders is required. This protects time and money;
• we robotically create the Cors Headers required for emails with dynamic content material for you;
• solely you have got entry to the information.

Closing ideas

On this publish, we have offered a fast overview of essentially the most used and, in our opinion, prime e-mail advertising and marketing instruments for small companies. We hope that utilizing them will provide help to enhance your future advertising and marketing campaigns and prevent time.

I sincerely want you good luck!