10 Instruments for Velocity and Success in 2023

Incorporating AI Search engine optimisation software program into your advertising efforts offers you the chance to enhance search engine rankings, drive natural visitors to your web site, and save time creating content material.

Briefly, the perfect AI Search engine optimisation instruments will be important to the success of your on-line content material.

Under, we’ll cowl 10 in style AI-powered Search engine optimisation instruments and the way you need to use them to drive outcomes.

1. Clearscope

Clearscope editor with content on "Best Travel Credit Cards"

Picture Supply: Clearscope

Clearscope makes use of pure language processing to assist uncover search intent. Once you enter a key phrase, its AI-driven algorithm seems to be at rivals’ content material and pulls out widespread themes and questions which might be related to your audience. 

The device generates a report of key phrases and recommended headers primarily based on up-to-date competitor insights. 

This helps writers, entrepreneurs, and Search engine optimisation professionals create optimized content material.

Clearscope results for "white house tours"

The actual-time information is important for matching search intent.

For instance:

The search intent for the phrase “coda” modified after the discharge of the film CODA. It triggered SERPs (search engine outcomes pages) to prioritize articles associated to the movie over these concerning the collaborative doc platform, Coda.

Clearscope additionally runs your content material via a grading system to see how properly you rank for search intent.

An example of Clearscope grading system

Its analysis perform analyzes the top-ranking pages for a given key phrase. And it gives data-driven suggestions for bettering on-page Search engine optimisation parts, resembling phrase depend, headings, and key phrase utilization. 

Clearscope additionally identifies unused phrases and phrases from rivals’ content material, serving to you optimize your personal content material to remain forward of the competitors.

Clearscore unused words and phrases from competitors' content

Picture Supply: Clearscope

Fundamental Use Instances

  • Utilizing real-time information to pinpoint search intent
  • Giving data-driven suggestions to enhance on-page Search engine optimisation
  • Figuring out unused phrases and phrases from rivals’ content material


Clearscope pricing begins at $170 per 30 days. It’s also possible to e-book a demo with the gross sales workforce.

2. Semrush’s Search engine optimisation Writing Assistant

Semrush’s Search engine optimisation Writing Assistant (SWA) analyzes the Search engine optimisation potential of your content material and provides real-time suggestions that can assist you enhance readability, tone of voice, originality, and construction.

The device makes use of AI in its Rephraser, Compose, and Ask AI options to help you in composing and rewriting textual content. 

How does it work?

Begin by getting into a number of key phrases. Then, select your audience and click on “Get suggestions.”

SEO Writing Assistant editor overview

You possibly can then import present content material or just start typing. Search engine optimisation Writing Assistant will analyze the textual content and provide you with a rating primarily based on readability, Search engine optimisation, originality, and tone of voice.

SEO Writing Assistant scores showing poor 3.5/10

Beneath your rating, you’ll see the Good Author menu with choices for creating or enhancing your content material utilizing AI.

The Rephraser characteristic makes use of an AI algorithm to generate variations of content material you wish to rephrase, simplify, develop, or summarize. Choose the textual content you wish to change and click on which possibility you wish to make use of:

“Rephraser” button highlighted

The algorithm will generate a brand new model of the content material to suit your request. It’s also possible to click on the Rephraser possibility on the menu and enter the textual content you wish to revise. 

“Rephraser” feature popup in SEO Writing Assistant

The device will generate a number of choices so that you can select from.

Search engine optimisation Writing Assistant can even provide help to compose new content material or generate textual content to fill in gaps in an present piece. 

Click on “Compose.”

"Compose" feature of SEO Writing Assistant

The Compose device makes use of AI to foretell seamless content material technology primarily based in your key phrases and present textual content. You possibly can then determine whether or not to simply accept or reject the brand new textual content. Or ask the device to attempt once more. 

Lastly, you need to use AI algorithms to get extra data in your matter. Click on the “Ask AI” button and enter a query.

"Ask AI" feature of SEO Writing Assistant

The AI device will generate a solution primarily based on its evaluation of the subject. 

An example of an AI-generated answer in SEO Writing Assistant

Fundamental Use Instances

  • Producing and refining optimized content material with ease
  • Enhancing Search engine optimisation with key phrase suggestions primarily based on real-time information
  • Sustaining your model’s voice throughout all content material you create


Semrush pricing begins at $129.95 per 30 days and provides a free trial for seven days. 

Additional studying: Search engine optimisation Writing Information + 9 Tricks to Optimize Your Content material

3. ChatGPT

ChatGPT "Examples" "Capabilities" and "Limitations"

OpenAI’s ChatGPT is an AI-powered pure language processing device that may help with writing duties (e.g., emails, weblog articles, social media, and programming code), reply questions, and have interaction in human-like conversations.

Certainly one of its fundamental strengths is its capability to study and adapt to new contexts.

What does this imply?

Not like some instruments, ChatGPT can retain data from earlier conversations and use it to generate extra related responses by feeding it prompts with detailed data.

However ChatGPT has identified points—feeding disinformation, fueling conspiracy theories, and never reliably citing sources. So, proceed with warning.

So as to add an Search engine optimisation ingredient to your content material, simply immediate ChatGPT to generate something from meta descriptions to headings and different on-page parts. 

Right here’s an instance of how ChatGPT will help write Search engine optimisation content material:

A prompt asking ChatGPT to write a meta description for an article

It’s also possible to use it to ask for a listing of key phrases associated to those you’re focusing on. 

It gained’t present how in style the key phrases are, however it might provide help to by offering phrases to analysis.

Amongst different options, it might additionally provide help to generate schema markup to enhance visibility and assist your website take up extra actual property in search outcomes. 

A prompt asking ChatGPT to generate a schema markup

Picture Supply: ChatGPT

As soon as generated, you may paste the snippet in your CMS’s HTML textual content editor. 

It’s also possible to create FAQs for articles by asking the device what questions folks ask a few given matter.

A prompt asking ChatGPT what are FAQs people have about schema markup

Additional studying: How Does ChatGPT Work? (Easy & Technical Explanations)

Fundamental Use Instances

  • Producing on- and off-page Search engine optimisation parts like schema markup, meta titles, and FAQs
  • Utilizing prior conversations to generate extra related content material 
  • Writing content material primarily based on key phrases, weblog submit topics, and extra


ChatGPT is free for everybody. ChatGPT Plus prices $20 per 30 days for entry to extra premium options.

4. Writesonic

Writesonic "Library" page

Picture Supply: Writesonic

Writesonic is constructed on OpenAI’s GPT-3. It makes use of information from these fashions to generate Search engine optimisation-optimized product descriptions, articles, emails, and extra. It additionally generates touchdown web page copy. 

Customers can enter particular parameters, resembling the subject, tone, and elegance. And Writesonic will generate content material that matches these parameters. 

You possibly can then edit and refine the generated content material to your liking. 

Right here’s an instance of Writesonic’s output for story creation:

An example of Writesonic’s output for story creation

Picture Supply: Writesonic

Writesonic additionally contains 70+ use circumstances for varied companies, like touchdown web page copy. 

Its free Landing Page Generator is designed to jot down web site copy primarily based in your model. Merely enter details about your model or product, together with an outline and options, and click on “Generate.”

Landing Page Generator tool

Picture Supply: Writesonic

For ecommerce companies, you may write easy, Search engine optimisation-friendly product descriptions in minutes and tailor them to your model’s tone of voice.

"Product descriptions" page in Writesonic

Picture Supply: Writesonic

Fundamental Use Instances

  • Writing touchdown web page copy
  • Creating Search engine optimisation-friendly product descriptions
  • Producing content material for 70+ makes use of


Writesonic provides a ceaselessly free plan. Paid plans begin at $19 per 30 days.

5. Jasper

Jasper dashboard

Picture Supply: Jaseper.ai

Jasper, like Writesonic, makes use of OpenAI’s GPT-3 mannequin (plus different third-party AI fashions) to assist customers write and optimize their content material for engines like google. It makes use of information from these fashions to generate content material primarily based in your prompts and model data. 

It may create content material like: 

  • Lengthy-form blogs or tales
  • Quick-form social media posts or electronic mail newsletters
  • Meta descriptions, Search engine optimisation titles, and extra

It additionally has Jasper Chat, a ChatGPT-like conversational platform that lets customers work together with AI in a pure dialog to generate personalized content material. And Jasper Chat will reference all of the sources it makes use of (however it’s best to nonetheless fact-check each response for accuracy).

An example of "Sources" section provided by Jasper

Picture Supply: Jasper.ai

Jasper helps customers write high-quality, participating, and Search engine optimisation-friendly content material. 

You possibly can customise the tone of voice to no matter you need, resembling a particular writer or model voice for consistency throughout all content material items.

A blog post in Jasper editor

Picture Supply: Jasper.ai

Fundamental Use Instances

  • Creating content material with supply hyperlinks
  • Producing pure, human-like textual content catered to sure audiences
  • Producing totally different content material codecs: weblog posts, social posts, web site copy, and many others.


Jasper begins at $49 per 30 days and provides a free trial for seven days.

6. Frase

Frase makes use of AI to routinely generate content material primarily based on data you present. Your queries assist it present complete insights (e.g., define strategies, content material gaps, key phrase analysis, and common phrase depend).

An infographic showing how Frase works using "Keto diet" content example

When you enter your focus key phrase for any given content material, Frase’s AI algorithm analyzes the highest outcomes for that key phrase to supply insights like: 

  • Common variety of phrases, headers, hyperlinks, and pictures
  • Generally used headers
  • Often requested questions 
  • Key stats
  • Current information concerning the key phrase
  • Associated Wikipedia articles

The algorithm may also generate headings from search outcomes or concepts to avoid wasting customers time when creating content material. 

When you create your content material, Frase identifies unused phrases or phrases from rivals’ content material. 

It then exhibits customers the place they could rank within the SERPs because of key phrase utilization, hyperlinks, area authority, and phrase depend.

"Competitors" and "Ranking" tabs highlighted in Frase editor

Fundamental Use Instances

  • Discovering vital subjects associated to your business
  • Producing headings primarily based on SERP rivals
  • Displaying how optimization can impression KPIs (key efficiency indicators)


Frase provides a five-day trial for $1. Paid plans begin at $14.99 per 30 days. 

7. MarketMuse

MarketMuse project dashboard

Picture Supply: Codeless.io

MarketMuse gives content material optimization, Search engine optimisation technique, and creation insights. 

MarketMuse makes use of patented AI algorithms to gather and analyze a consumer’s present content material. 

It makes use of pure language processing to establish gaps in your content material technique and supply matter suggestions, key phrases to focus on, and strategies for optimizing present content material. 

And it gives a complete audit of your rivals’ web sites so you may see their content material technique to establish gaps to make use of to your benefit.

"Heatmap" report for "buttery croissants" in MarketMuse

Picture Supply: MarketMuse

This device additionally analyzes prime SERPs to assist customers acquire insights into greatest practices for content material creation. 

It provides steerage on the suitable variety of photos, header tags, hyperlinks, and key phrases to optimize content material for max impression.

MarketMuse additionally provides data-driven insights into your content material’s efficiency and matter worth, multi function place.

MarketMuse offer section of the website

Picture Supply: MarketMuse

As your content material stock grows, gaps can go unnoticed. 

However, MarketMuse will help:

It analyzes your content material on the website stage to point out the place you’ve gotten authority and the place you don’t, revealing fast wins, subjects with no content material, and pages in danger because of authority considerations or competitors. 

Fundamental Use Instances

  • Constructing briefs and managing content material planning workflows
  • Analyzing the place your website is missing in authority
  • Figuring out gaps in your content material technique


MarketMuse provides a free plan. It prices $149 per 30 days for the usual plan.

8. Copy.ai

"My Projects" dashboard in Copy.ai

Copy.ai is one other writing device constructed on OpenAI’s GPT-3 massive language mannequin. It makes use of machine studying to generate customized gross sales copy, long-form posts, product descriptions, and extra. 

It additionally contains social media submit technology.

Customers enter what platform to tailor the content material to and the details to cowl. You possibly can then choose a tone of voice possibility, like pleasant or skilled. 

Right here’s an instance of Copy.ai’s social media submit characteristic:

An example of Copy.ai’s social media post feature

As soon as generated, you may edit the submit and share it instantly in your social channels. Or via a third-party social media administration device.

And Copy.ai’s Sentence Rewriter can rework your wordy sentences into clear copy in seconds. It may additionally right your writing to replicate your required tone of voice.

An example of Copy.ai’s Sentence Rewriter

Fundamental Use Instances

  • Writing social media posts
  • Superb-tuning generated copy with particular tone, fashion, and model tips
  • Producing advertising copy for various channels


Copy.ai provides a free ceaselessly plan restricted to 2,000 phrases. Paid plans begin at $49 per 30 days.

9. Surfer AI

An infographic of Surfer AI editor

Picture Supply: Surfer

Surfer AI is a robust AI-driven writing add-on to Surfer’s Search engine optimisation device that each creates content material and works to spice up its efficiency. 

How does it work?

Surfer AI combines pure language processing and machine studying to seize and analyze SERP content material. It then makes use of generative AI to jot down and edit aggressive Search engine optimisation content material. 

It acts as each a writing assistant and a content material optimization device.

Surfer AI editor

Picture Supply: Surfer AI

The device retrieves information from top-ranking pages and gives suggestions so that you can embrace. It may additionally generate a complete article from only one or two key phrases with the clicking of a button.

Surfer AI has extra options that take it a step past AI content material technology. It’ll analyze and match the tone of voice of the highest SERPs (however help you regulate tone on your personal preferences). 

It additionally features a plagiarism checker.

Additional studying: Learn how to Set up Tone in Writing (Information + Examples)

Fundamental Use Instances

  • Creating aggressive articles primarily based on SERP evaluation
  • Matching tone of voice of top-ranking pages
  • Writing long-form content material on common subjects


Surfer’s pricing begins at $89 per 30 days. There’s a seven-day money-back assure. 

10. ContentShake AI

ContentShake AI is an app from Semrush that helps you ideate, write, and publish distinctive, participating content material. 

It makes use of AI and machine studying algorithms that can assist you discover tailor-made matter concepts and generate an overview or a full article with headers. (It composes content material primarily based on key phrases it finds utilizing Semrush).

Begin producing concepts by getting into key phrases associated to what you are promoting:

"Let's write from here" section of ContentShake AI

The device gives you extra associated tags. Select which you wish to write about and click on “Begin writing” to generate a listing of subjects.

Click on on every to study search intent and see a listing of potential article concepts. 

Discover one which pursuits you and once more, click on “Begin writing” to generate content material.

"Ideas" section of ContentShake AI

The app will return an optimized first draft. From right here, you may evaluate extra suggestions or evaluate sections utilized by rivals.

An example of an optimized first draft in ContentShake AI editor

ContentShake AI additionally helps you optimize your copy. It scans your textual content and provides it a high quality rating primarily based on three elements: Readability, Search engine optimisation, and Tone of voice. It’ll additionally supply particulars and strategies for bettering points in these classes.

One characteristic that units this ideation and writing device aside is ease of publishing. The ContentShake AI plugin enables you to publish your optimized content material on to your WordPress website with a single click on.

Fundamental Use Instances

  • Ideating high-quality articles
  • Optimizing textual content primarily based on key phrases discovered via Semrush
  • Publishing articles on to a WordPress website


ContentShake AI provides a free ceaselessly plan or a paid model for $60 per 30 days. The paid plan provides extra expansive options together with limitless articles and rewrites, 25 new content material concepts per week, and one-click publishing to WordPress.

Getting the Most Out of AI Search engine optimisation Software program

AI Search engine optimisation software program instruments aren’t a direct substitute for human-generated content material. Human involvement within the content material creation course of is required to take care of high-quality requirements.


AI can entry information shortly. Nevertheless it doesn’t at all times precisely cite sources or perceive context, nuance, and subjective elements that content material creation requires. 

Advertising and marketing tech founder Nate Materson shared an example of how AI-created content material initially labored for an organization however later noticed diminishing efficiency. 

The charts within the instance present how natural visitors and key phrase rankings dropped off:

Nate Materson's post on Twitter (X)

The takeaway is evident: AI Search engine optimisation instruments ought to complement human content material creation. Hold this in thoughts as you incorporate AI Search engine optimisation instruments.

A Ticket to Search engine optimisation Success

We lined the ten greatest AI Search engine optimisation instruments to assist entrepreneurs and Search engine optimisation professionals optimize their content material, analyze their rivals’ methods, and plan their very own methods with data-driven insights. 

As every device has its strengths and limitations, by integrating a number of instruments, you may acquire a extra holistic understanding of your web site’s efficiency and pinpoint areas that require enhancement.